ScreenFX plc - General - InfoPods

Date: 06 Jun 2005

The pioneers of commercialisation through digital communications, ScreenFX plc today signed a six-year licence agreement with Westfield, the largest retail property group in the world by equity market capitalisation.

The agreement will see ScreenFX install and manage networks of distinctive island 'InfoPods', incorporating large format advertising screens, and touch screen mall plans, throughout Westfield's UK portfolio.

With Merry Hill, the biggest mall in the Birmingham area; Broadmarsh, Nottingham and Royal Victoria Place, Tunbridge Wells, amongst Westfield's centres, ScreenFX has consolidated its dominant position for screen advertising and digital communications amongst the UK's Top 50 malls. Also included is CastleCourt, the leading mall in Northern Ireland.

Westfield adds over 100 million footfall to ScreenFX audience

The rollout of the 'InfoPods', which accounts for 96 plasma advertising screens, is expected to be completed by the end of 2005. This will bring the total number on the ScreenFX network to some 220 whilst boosting the total network audience from 200 million to approximately 300 million shoppers annually.

Bill Moss, National Sales and Promotions Manager of Westfield said:

"We have been particularly impressed with the product, technology and service solution offered by ScreenFX and are satisfied that joining their expanding network is in the best interests of our shoppers and retailers. ScreenFX have clearly demonstrated that they lead the way in this particular field of commercialisation."

The high quality of the Westfield centres provides further prestige to ScreenFX's expanding blue chip portfolio, which includes eight major sites operated by Capital Shopping Centres, including MetroCentre in Gateshead and Lakeside in Essex. A further two centres, in Scotland, will go 'live' by this summer.

Left to Right: Claire Warwick, ScreenFX Customer Liaison Manager; David Pelham, ScreenFX Group Property Director; Martina Sloan, Westfield National Retail & Marketing Manager; Bill Moss, Westfield National Sales & Promotions Manager.

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