Dean & Bowes - Retail Development - Birmingham, Kingsbury Road

Date: 29 Nov 2005

Dean & Bowes, the national fit out and refurbishment specialist, has secured its first contract with Ford Retail UK Ltd with the announcement of a fast track project at Heartlands Ford on Kingsbury Road in Birmingham. The work at the Heartlands dealership is part of a national refurbishment programme undertaken by the Ford Retail group to further improve facilities throughout its dealer network.

With successful projects for the prestigious Bentley marque, Citroën and MG under its belt, Dean & Bowes will be carrying out an eight-week refurbishment programme at the Birmingham Ford dealership. The company will carry out a full internal refurbishment of the building including the upgrade of lighting installations.

The project will be carried out whilst the showroom continues to trade, with Dean & Bowes phasing the handover of various elements of the refurbishment to minimise any disruption. Jim Parker, managing director of Dean & Bowes, commented: "Increasingly, the automotive retail sector is reviewing its showroom facilities more regularly to ensure they match the aspirations and style of ever more discerning consumers. By providing a high quality and flexible refurbishment solution, Dean & Bowes is ideally placed to increase its market share and profile within this competitive sector."

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