Crest Nicholson Properties - Development - Hemel Hempstead

Date: 27 Sep 2000

Crest Nicholson Properties (CNP) has been named by Dacorum Borough Council as preferred development partner for its £35 million mixed-use scheme on the 2.02 hectare Plough site in Hemel Hempstead town centre. CNP beat rival bids from developers including Miller Developments, Simons Estates, Wilson Bowden and Sterling Capitol.

The exciting 22,226 sq m scheme will create a vibrant new heart for Hemel Hempstead and is already generating strong occupier interest. Strategically located close to the existing Marks & Spencer store, the scheme will create a pedestrianised link with the successful Marlowes Shopping Centre. The sensitively designed scheme is totally in line with government policy for brownfield regeneration, and will provide:

a major anchor store
2x Large Shop Units
15x shop units
3x restaurants
hotel
health and fitness studio
25x flats
office development
370 car-parking spaces
new and improved bus link
Work is due to begin in mid 2001 and will include significant enhancement of the local infrastructure to create an attractive, pedestrianised open shopping environment, while the River Gade will provide a focal point to the leisure/restaurant facilities.

Commenting on the scheme, Alastair Thomas, Regional Director for CNP, said: "Crest Nicholson Properties is looking forward to working with Dacorum Borough Council in the implementation of our proposals. We believe the site has enormous potential to provide a significant contribution to the town and our development is in accordance with recent government guidance on the regeneration of "brownfield" sites. We believe that a mixed-use scheme of the type proposed will provide a "blueprint" for future town centre schemes."

The scheme has been designed by Bernard Engle Architects and Planners. Ian Scott & Co is advising CNP on site development, while Donaldsons is advising Dacorum Borough Council.

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